The Virtue in Stating the Obvious
Tim Stevens put forth the least crazy and most straight forward explanation as to why his staff didn’t call out HP on their new iMac:
Yes. Shame. Shame on us for not making a big deal of what anyone who isn’t legally blind can clearly see for themselves.
I get his point. No one wants to state the obvious. But, it’s important to. Especially when what’s obvious is that someone has done something wrong.
With the Spectre One, HP is cheating. It’s not imitating Apple’s design philosophy in order to draw in consumers looking for a handsome all-in-one. It’s aping Apple’s design in order to confuse Best Buy shoppers.
And, the obviousness of the cheating should actually make calling it out more important… not less.
I’m not saying we need to call all the fouls but if everyone ignores the blatantly dirty players then the whole game suffers. Here, if HP’s wonton plagiarism is ignored in an Engadget review because of its “obviousness”, then it helps makes the industry a little more awful. It makes it okay for everyone to believe in the “Big Lie” that Apple’s products are the obvious pinnacle of hardware design instead of the truth that many of the biggest players in the industry are too bloated, lazy and uninspired to strike out on equally interesting and aesthetically appealing path.
The benefit of hammering companies for making obvious Apple clones is that we prevent a future with nothing but obvious Apple clones.